This September, we're inviting healthcare professionals, survivors, families, advocates, organisations and supporters across Pakistan to join a coordinated, nationwide movement for childhood cancer awareness.
Every September marks Gold September, the awareness month for childhood cancer. PSPO is asking you to help us turn Pakistan gold, strengthening the association between the colour gold and the children and families it represents, one photo, one story and one community at a time.
Together, we can make gold impossible to ignore.
Three simple ways to take part: pick one, or do all three, this Gold September.
Upload your profile picture and add the official Gold September frame to your photo, then share it on social media using #GoGoldPakistan.
Get the Gold September frame →Share your own photos, videos and stories throughout September. Show us:
• you, your family, team, hospital, organisation or community wearing something gold (ribbon, tie, scarf, socks, clothing)
• your landmark illuminated in gold
• your local Gold September activities.
Tag us and use #GoGoldPakistan by September 23, 2026 and we'll include your submission during our Rolling Gold Day.
Accompany your post with a message that starts: "I'm going gold because…". Use our key messages for inspiration, or share something personal to you, so your followers understand why this campaign matters. If you're sharing by video, try to keep your message brief, under 20 seconds.
Write your story →
A photo gets attention. A reason is what people remember. Tell us, in a caption or a video under 20 seconds, why childhood cancer awareness matters to you.
Tag PSPO and use the campaign hashtags so we can find you and share your story with the community this September.
"I'm going gold because __________."
From wards to community halls, PSPO's members, patients and families have been turning their corner of Pakistan gold, one photo, one story, one ribbon at a time.
